How to Change Your Store Name on Shopify

Are you a Shopify store owner who is thinking about changing your store name? Maybe you’ve had a change in business direction, or perhaps you’ve come up with a more catchy and memorable name that better represents your brand. Whatever your reason may be, don’t worry, we’re here to tell you exactly how to change store name on Shopify and how quick and easy it can actually be.

Before we get started, it’s important to note that changing your store name will affect your store’s URL. So, if you’ve already established a strong web presence with your previous store name, you might want to consider the potential impact that changing it could have on your SEO rankings and customer recognition.

If you’re still set on changing your store name, let’s dive into the steps you need to take:

Step 1: Log in to your Shopify account and click on “Settings”

Once you’re logged in, navigate to the bottom left corner of your screen and click on “Settings”.

Step 2: Click on “General”

After clicking on “Settings”, you’ll be taken to a page where you can edit various aspects of your store. Click on “General” in the top menu.

Step 3: Change your store name

Here’s the moment you’ve been waiting for. In the “Store details” section, you’ll see a field labeled “Store name”. Simply enter your new store name, and hit “Save”.

Step 4: Update your branding

Now that you’ve officially changed your store name, it’s time to update your branding. This includes your logo, social media handles, email signatures, and any other place where your store name is displayed.

It’s important to make this update as soon as possible to ensure a seamless transition for your customers. You don’t want them to be confused by a mismatch between your store name and branding.

Step 5: Consider setting up a redirect

Remember how we mentioned earlier that changing your Shopify store name will affect your store’s URL? If you had a strong web presence with your previous store name, you might want to consider setting up a redirect.

A redirect will automatically send anyone who tries to access your old URL to your new one. This ensures that you don’t lose any traffic or sales due to the name change. For example, when someone tries to enter your old xyz.com site, they are automatically sent to your new abc.com domain name.

To set up a redirect, you’ll need to navigate to “Online Store” and then “Navigation”. From there, you can create a new redirect that links your old URL to your new one.

And that’s it! Changing your store name on Shopify is a straightforward process that shouldn’t take more than a few minutes. Just be sure to consider the potential impact on your SEO rankings and branding before making the change.

Remember, your Shopify store name is an important aspect of your brand identity, so choose a new name that represents your values and mission. Good luck, and happy selling!